As a Strategic Communications Manager in Google, I support senior leadership by finding creative ways to translate key insights into meaningful messages for teams. These were a few of the projects and programs I worked on, where I had the space to flex both my creative muscle and understanding of the business.
OKRs: brought teams together for mid year progress check, and to keep everyone closely aligned to our priorities
Launched the "NOKRs" program, where leads shared quarterly initiatives they declined, ensuring ruthless prioritization and alignment with key goals by saying "yes" to the right things and "no" to distractions.
I worked closely with Google leadership to bridge communication gaps by translating strategic insights into meaningful messages for teams.
To address management's concern about keeping marketers engaged with business metrics, launched quarterly mini-games like "SEA FAST 5," where participants match numbers to their corresponding business insights.
To foster a deeper understanding of business metrics among SEA marketers, we launched Project CBO, a fun and engaging initiative where team leads took turns presenting key metrics through storytelling
Curated and sent out quarterly Thought Leadership newsletters from our Marketing teams to key stakeholders across Google. These newsletters were extremely well received, achieving an avg. of 66% Open Rate.